Having fun and making waves
Promoting any idea, product or event is easy when you know, enjoy and love your subject. I flexed my shameless promotion muscles this past summer when assisting my boy in raising funds for an indie film project - a passion I've watched grow and blossom over the last 20 years. Sure, I probably know him better than any other human on the planet, but by using the raw material of imagery and the goal of engaging and entertaining readers, I had a great time with it and did a damn good job of raising the almighty kwan beyond his fundraising goals.
Excuse me while I tap my dorsal side. As they say on SNL, "Whose back? MY back!"